New York City-based candle brand Aerangis enlisted my help in creating content to connect with their consumers and differentiate themselves in the market. I developed messaging to articulate their brand story and their sustainability standards, and provide ongoing photography support for a cohesive look and feel across their product imagery.
[ When it comes to sustainability, our standards are high and we don't compromise. Our environmental impact is considered every step of the way, and is the backbone of our brand. Every detail in our process is executed with a nod to quality and sustainability. ]
[ Our candles are thoughtfully topped with a dust cover made from biodegradable paper infused with wild flower seeds. Simply plant in fresh soil once the candle has completed its journey and watch it blossom into an entirely new scent experience. ]